Fernando Garrido Vaz

Product Manager

Professional geek. A specialist at being a generalist.


  1. Here's how you become data-driven (in six easy steps)

    A quick browse around any sample of startup or product management-related blogs will quickly convince you of the need to become "data driven". Lots of people are now aware of the benefits of leveraging data to inform your product decisions (even though there are some traps to avoid). However, it…

    on optimization

  2. The perils of becoming data-driven

    The tech world is second only to the fashion world in the speed at which new trends are adopted. At early-stage startups then, the pace is staggering. A couple of years ago, SEO was all the rage. Now it doesn't matter anymore, but we should all have a content marketing…

    on optimization

  3. Why privacy matters, but not how you think

    There are a few aspects that make up a product that everyone has strong opinions about. Privacy is one of them, and one that has received a lot of attention lately. Even though the recent debate has pushed the matter in the right direction, I believe most people's focus when…

    on random

  4. How much UI?

    Earlier this week I took part in an interesting conversation about how much UI design should a requirement document (to use the generic term) contain. I've seen this same discussion pop up before, both in projects that I took part in and also from other people's reports, so it appears…


  5. Got content? Get paid.

    Do you create some form of digital content that you're looking to monetize? There are all sorts of different content being produced, and there are different ways to get paid for this content. I've been taking a good look at online payments lately, and a by-product of my actual research…


  6. To plan or not to plan

    So there you are, getting started building an MVP for your new product. You have a pretty good shared vision of what you're trying to accomplish, and a rough outline of what your MVP must provide in order to validate some of your assumptions. Then you start thinking too much…